Objective
To have Kelly spend less time working on marketing materials and more time doing what she loves: photographing weddings, couples, and boudoir.
Concept
By redesigning Kelly's website, I was able to create a stronger presentation of her photography that specifically highlights her wedding, engagement, and boudoir portfolio. New copy was also crafted to showcase Kelly's vibrant personality and inclusive nature, helping to differentiate her from her competitors.
I also implemented an email marketing strategy to help Kelly reach her audience. We were able to separate her audience into a variety of demographics and create automated customer journeys that allow her to send relevant content to a captive audience.
