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Calgary, AB
hello@averylee.ca
+403 831 3567
advertising  /  writing

Stay home with Cardel

This social media campaign/giveaway launched during the initial COVID-19 lockdown in March 2020.

Objective

To encourage people to stay home and also invite people to connect by sharing their home universe with Cardel. This campaign enabled Cardel to maintain a positive presence during an unprecedented time while keeping engaged with their staff, clients, and followers. The #stayhomewithcardel campaign ran across four different regions—Calgary, Ottawa, Denver, and Tampa. Each region chose their own prizes.​

collaboration

Art Direction / Alex Dorval
Design / Jenny Tieu
Design / Alex Dorval 
Copy / Avery Side

Role
Copywriter
Agency
Rock Paper Scissors
Client
Cardel Homes
Project Type
Social Media Campaign

The following giveaway copy was included as a separate paragraph under each post.

Show us how you're making the most of home by sharing a photo of your home universe with us and you could win a free gourmet meal delivery—courtesy of valued at $(each region selected their value.)

We will also be reposting some of the images we're tagged in to keep these positive, stay-at-home vibes going!

How to enter:

  1. Tag @cardelhomes in a photo of your home universe.
  2. Make sure to use the hashtags #stayathomewithcardel #shareyouruniverse in your post.
  3. Tag a friend to share their universe for extra entries! Each friend tag counts for an extra entry.A winner will be announced every Thursday at noon.
The fireplace has transformed into a fire breathing dragon and trapped your sister! You must slay the dragon and rescue your sister from its evil clutches to restore peace and order to your kingdom. Do you accept your quest? #stayhomewithcardel #shareyouruniverse
People and animals alike came from far-away lands to see the princess. Her kindness and generosity were known to many, and all those who entered her kingdom were kept safe under her reign. #stayhomewithcardel #shareyouruniverse
The floor is lava! Good thing our space suits are lava-proof. Let's go exploring! #stayhomewithcardel #shareyouruniverse
Ahoy, matey! We be looking to put together a pirate crew. Might you be the lad or lass we’re looking for? Want to sail the seas? What say ye? #stayhomewithcardel #shareyouruniverse
In the depths of the tub lies a magnificent creature. Seen by few, but feared by many, a monster with huge tentacles lurks in the deep. Can you keep the Kraken at bay? #stayhomewithcardel #shareyouruniverse
On your mark, get ready, set… GO! Step on the gas and listen to the engine vroooooom. You were born to race and this is moment to show the world what you’re made of. How fast can you go? #stayhomewithcardel #shareyouruniverse
Did you know? Penguins are the fastest swimming and deepest diving species of any birds and can stay underwater up to 20 minutes at a time. They also love to hang out in laundry rooms. If you swim fast enough, you just might see one. #stayhomewithcardel #shareyouruniverse
Radiance Coaching & Wellness
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Kelly Szott Photography
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