SAM Award Recipient — best builder marketing campaign 2020
A puppy’s emotions are completely genuine and nearly impossible to ignore, making them the perfect visual to represent the “Find your happy place” message. This resulted in one of Cardel’s most visible and successful campaigns to date, generating smiles, and “awws” from readers across the Ottawa region along the way. This initial ad eventually grew into multiple Cardel key messages that were successfully delivered with short, concise copy and a variety of adorable dogs. A clean, white background was used to keep the ads very simple and to also emphasize the minimal copy and imagery.
