Summary
The southwest Calgary community of Walden is a challenging proposition for home builders. The Walden community appeals to a younger demographic with tighter budgets. That, combined with a very volatile housing market, made selling homes in this neighbourhood extra challenging.
Walden also has a lot of visual pollution. The community is littered with builder and developer signage with no branding consistency or placement strategy, making Walden appear cluttered and hard to navigate. Additionally, the product offering is very similar from builder to builder, so it’s the perfect environment to create a dreaded price war.
Objective
To overcome these challenges by creating a unique campaign that would help Cardel Homes stand out from the clutter. Their goal was to sell 11 inventory homes before the end of the year.
Mediums
billboards / digital signage / print ads / video / social media / digital ads / onsite signage / radio ads / email marketing / landing page
collaboration
Creative Direction / Stephen Dawe
Art Direction / Alex Dorval
Design / Alex Dorval
Copy / Avery Lee
Concept
Families search for the perfect home. But what if homes searched for the perfect family?
Match made in Walden was our take on a matchmaking service between a home and a family. Each inventory house was designed with features that make it unique. We turned those features into a personality and a voice, creating a unique recall for potential buyers.
