Match Made in Walden

keyboard_arrow_left keyboard_arrow_right Role Copywriter Agency Rock Paper Scissors Client Cardel Homes Project Type Advertising Campaign SummaryThe southwest Calgary community of Walden is a challenging proposition for home builders. The Walden community appeals to a younger demographic with tighter budgets. That, combined with a very volatile housing market, made selling homes in this neighbourhood extra challenging.Walden…

This campaign developed from Cardel Homes’ partnership with Ottawa Dog Rescue. Finding a home through the eyes of pets brought the campaign’s ultimate goal into perspective: for buyers to find their happy place in a home. Stripping the entire home-buying experience down to its simplest objective and most desired outcome allowed Cardel to effectively create…

Objective To encourage people to stay home and also invite people to connect by sharing their home universe with Cardel. This campaign enabled Cardel to maintain a positive presence during an unprecedented time while keeping engaged with their staff, clients, and followers. The #stayhomewithcardel campaign ran across four different regions—Calgary, Ottawa, Denver, and Tampa. Each…